This project is being done in coordination with Fabricatorz Foundation and ONG Record’s O.N.G.2 experiential club night on Saturday, April 27 in Saint Louis.

The submission process for this Junto 0382 Understanding McLuhan is managed here:

Step 1: Download and listen to the provided samples of Eric McLuhan, son of media theorist Marshall McLuhan, at the following URL:

Step 2: Create an original piece of music employing one or more of those samples. Consider the theme of “media ecology” as you do so.

Background: Marshall McLuhan developed the concepts of media theory and media ecology in his seminal work Understanding Media: The Extensions of Man (1964). Media ecology is the study of media, technology, and communication and how they affect human environments. Media ecology refers to the context and the environment in which a medium is used. Marshall McLuhan’s work on media began in St. Louis while he taught at Saint Louis University from 1937–1944.


The following samples are made from a radio interview of Eric McLuhan about his father and media theory. The McLuhan Institute authorized use (for this one-time artistic, non-commercial purpose). Have fun!